WHY DIRECT MAIL STILL WORKS

Apr 17, 2013


WHY DIRECT MAIL STILL WORKS

 

Some people think that since the evolution of email marketing, there is no place for direct mail anymore.  There’s no doubt that email is a fantastic and inexpensive way to reach your current customers, but there are certainly tikes when direct mail rules, especially for getting NEW customers.

Here are 5 reasons why direct mail really can work for your businesses.

  1. You don’t have email addresses for your customers – If you’re like most businesses, chances are you have a bunch of customers or prospects that you don’t have email addresses for.  It’s easy to send them a postcard directing them to your site to sign up for your offers.  Make sure you tell them that these are “Email Only” offers meaning, they’ll only get these great deals if they sign up today!
  2. You want to find new customers – There are so many unscrupulous email lists that people are likely trying to sell you and it’s tough to find one where email addresses weren’t scraped from the web.  But with direct mail, it’s totally acceptable to rent a list and send a postcard.

Check out D&B for business-to-business lists, Scott’s and USA Data  for business-to-consumer lists.  From tests that we’ve done, if you mail first-class (you’ll get the bad addressed postcards returned to you) we’ve seen about 10% of the mail returned.  Also, if you want to do follow up mailings to this list, make sure you’re not just limited to a one-time usage make sure you can use the list multiple times.  You’ll end up paying a bit more, but it might be worth it to re-mail those people at a later date.  The more they see your offer and brand the more likely they are to remember you.

  1. You may sell something that is expensive – If you are offering an expensive product, service or event, you start your campaign by sending a postcard about your promotion.  By the nature of what you’re selling you might be able to afford to make a bigger splash with a postcard that ends up laying on your recipient’s desk or on the kitchen table as a reminder.  Your recipients might even expect it.  Real Estate agents do a great job keeping in touch with their contacts with “Just Listed” postcards and neighborhood information.
  2. You want to reach new movers – If your business is local, one great way to introduce yourself to a new neighbor is a postcard with a “new mover” special.  People love getting a nice welcome when they move to a new neighborhood.  One suggestion, if you’re finding that this works for you, make it a monthly program.
  3. You telemarket to businesses – Try sending a postcard about your offering, then in the postcard copy tell your prospect you’ll be following up by phone shortly. It gives you a reason to make the call and remind your recipient why you’re calling.  The script might read something like this:

 

“I’m following up from a mailer we sent you a week ago about our special offer this month.  Do you have a few minutes now?” 

 

And no matter what your offer is on any direct mail piece you produce, make sure you include the following:

 

  • Clear call-to-action – Call out what you want your recipients to do followed by a phone number, website address, and physical location.  If you’ve got a specific page you want them to visit on your site, include your URL, just don’t make your URL too long.  You’ll leave too much room for error when they have to type it into their browser.

 

  • Offer – Boldly display what your recipients will be getting in return for following your call-to action, whether it’s a discount or a free gift.

 

  • Expiration date – Tit’s a good idea to promote this clearly on your direct mail piece to get your recipients to move quickly.  Make sure you put your expiration date within a month or less, since you want them to act now.

 

  • Benefits – List why they need your product, or what they’d get out of going to your event.  It’s important for them to know how you’ll save them time, money or make their lives easier.

 

  • Your logo – You want them to start identifying with who you are by your brand, especially if you’ll do follow-up mailings.

All in all, direct mail can be a great way to get the attention of your recipients when they’re not staring at their inbox.  Once you get them to your site and get their email address, your cost of marketing to the will decrease with email marketing campaigns.  Give it a shot.

By:  Vertical Response, Self-Service Direct Marketing




Dedicated Work Station for $449.00 per Month

Apr 17, 2013


Dedicated Work Station for $449.00 per Month

 This turn-key office package is especially attractive because of its very low complete startup cost. To launch your own business, all you will need to bring is a computer. Your semi-private work station includes hi-speed internet, refreshments (coffee, tea or chilled water) and a professional office environment to get work done and connect with clients.

With a professional business address and image, you’ll enjoy access to trained support staff, meeting rooms, document bindery, courier and mail services. A domain name, e-mail address and web hosting for your own web site are also available.

For Newly Called Lawyers, you will have access to special software designed for the legal profession and secure cloud computing.  Our ‘law chambers’ environment with 20 lawyers, offers new solicitors the opportunity to meet with established lawyers, accountants and other professionals for collaboration and business cross referrals. A place to share in the excitement of entrepreneurial spirit with other business professionals.

Welcome to Meridian Corporate Centre, Owner Managed


<< Previous
Copyright © 2017 Meridian Corporate Centre . All rights reserved.

Login